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How Technosport is Merging Comfort, Performance & Style to Redefine Fashion
Business Of Fashion
|April 2025
With a strong digital presence and expanding retail footprint, the brand focuses on inclusivity, customer satisfaction, and continuous evolution to stay ahead in the competitive athleisure market.
As athleisure continues to redefine modern wardrobes, one brand stands out as a homegrown success story fusing innovation, inclusivity, and performance. TechnoSport is a dynamic Indian activewear brand that has rapidly gained recognition for blending high-performance functionality with everyday comfort. Catering to the growing demand for stylish, versatile athleisure, the brand offers a wide range of apparel including co-ords, joggers, and performance tees.
TechnoSport prioritises innovation through the use of advanced fabrics, such as moisture-wicking and breathable materials, while also championing sustainability by incorporating eco-friendly practices. With a strong digital presence and expanding retail footprint, the brand focuses on inclusivity, customer satisfaction, and continuous evolution to stay ahead in the competitive athleisure market, making it a go-to choice for modern lifestyles.
In this exclusive conversation, Puspen Maity, CEO, TechnoSport, shares how the brand is setting benchmarks in India's activewear landscape and beyond.
How have casualwear and athleisure permanently impacted the broader fashion industry?
This story is from the April 2025 edition of Business Of Fashion.
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