Ga onbeperkt met Magzter GOLD
Krijg onbeperkte toegang tot meer dan 9000 tijdschriften, kranten en Premium-verhalen voor slechts
How Technosport is Merging Comfort, Performance & Style to Redefine Fashion
Business Of Fashion
|April 2025
With a strong digital presence and expanding retail footprint, the brand focuses on inclusivity, customer satisfaction, and continuous evolution to stay ahead in the competitive athleisure market.
As athleisure continues to redefine modern wardrobes, one brand stands out as a homegrown success story fusing innovation, inclusivity, and performance. TechnoSport is a dynamic Indian activewear brand that has rapidly gained recognition for blending high-performance functionality with everyday comfort. Catering to the growing demand for stylish, versatile athleisure, the brand offers a wide range of apparel including co-ords, joggers, and performance tees.
TechnoSport prioritises innovation through the use of advanced fabrics, such as moisture-wicking and breathable materials, while also championing sustainability by incorporating eco-friendly practices. With a strong digital presence and expanding retail footprint, the brand focuses on inclusivity, customer satisfaction, and continuous evolution to stay ahead in the competitive athleisure market, making it a go-to choice for modern lifestyles.
In this exclusive conversation, Puspen Maity, CEO, TechnoSport, shares how the brand is setting benchmarks in India's activewear landscape and beyond.
How have casualwear and athleisure permanently impacted the broader fashion industry?
Dit verhaal komt uit de April 2025-editie van Business Of Fashion.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Business Of Fashion
Business Of Fashion
ARKS by Ranbir Kapoor Where Substance Outshines Stardom
In a market saturated with loud logos and fast-changing trends, ARKS aims to stand apart by offering elevated essentials, aka, wardrobe staples designed for comfort, quality, and subtle style.
5 mins
November 2025
Business Of Fashion
Arrow Leads a New Style Shift with AutoPress Shirts and AutoFlex Trousers
Supported by a strong retail presence with over 200 exclusive stores and more than 1,000 multi-brand outlets across 109 cities, Arrow continues to shape how Indian men dress for work, leisure, and celebration.
6 mins
November 2025
Business Of Fashion
Fashion That Thinks: How Agentic Commerce Will Transform the Store Experience
Picture this; you walk into a boutique in Delhi, and before you even reach the first rack, the smart mirror greets you by name. It already knows your size, your style preferences, and the fact that you're attending a friend's wedding next weekend — because your online browsing, recent searches, and social media cues have all quietly aligned.
1 min
November 2025
Business Of Fashion
BOMBAY SHIRT COMPANY
Founded in 2012, Bombay Shirt Company began with a simple yet revolutionary idea to make custom shirts cool, accessible, and effortlessly personal. What started as an online venture has since evolved into a full-fledged wardrobe brand, boasting over 30 stores across India, with its flagship destination, The Den, standing as a symbol of craftsmanship and modern tailoring. Known for merging sharp, made-to-measure precision with contemporary design sensibilities, Bombay Shirt Company has successfully redefined how India views bespoke fashion.
3 mins
November 2025
Business Of Fashion
DEVO by SIYARAM'S
Devo, an exclusive premium ethnic wear initiative by Siyaram's, was launched in October 2024, heralding a new era in contemporary Indian menswear. Rooted in tradition yet crafted for the modern man, Devo's collections span sherwanis, kurtas, bandhgalas, and Indo-Western ensembles, blending artisanal finesse with modern silhouettes. Within just a year, Devo has expanded to 13 exclusive stores across eight major North Indian cities, establishing itself as a leading name in high-end ethnic wear.
3 mins
November 2025
Business Of Fashion
GEN Z & MILLENNIALS Redefining Fashion Consumption In India
Organised players leveraging technology, sustainable practices, and consumer insights are composed to capture the next wave of growth in India's apparel segments.
5 mins
November 2025
Business Of Fashion
COOL COLORS
With roots stretching back to 1979, Bafna Clothing introduced Cool Colors in 2002, evolving steadily into one of India's leading menswear manufacturers and retailers.
3 mins
November 2025
Business Of Fashion
BLUEMAN COLLECTION
BLUEMAN Collection, operational since 1995, has built a strong legacy in manufacturing premium readymade garments, with a core focus on high-quality jackets and coats across categories. Over the years, the brand has grown into a trusted name in India's fashion landscape, retailing through more than 600 leading outlets nationwide. Known for its ability to stay ahead of evolving trends in both men's and women's fashion, BLUEMAN Collection has earned a reputation for consistent innovation and craftsmanship. Its top-performing menswear offerings—blazers with inner detachable layers, mid-length coats, and formal jackets—continue to define its unique value proposition in the market.
2 mins
November 2025
Business Of Fashion
Stylox Fashion
Sets Bold Expansion Drive; From B2B Roots to 500 Stores by FY30
8 mins
November 2025
Business Of Fashion
VegNonVeg Opens Its Largest Flagship Store in Hyderabad
VegNonVeg, India's leading sneaker and street culture brand, announces the opening of its fifth and largest store in Hyderabad's Jubilee Hills.
1 min
November 2025
Listen
Translate
Change font size