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Fashion That Thinks: How Agentic Commerce Will Transform the Store Experience

Business Of Fashion

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November 2025

Picture this; you walk into a boutique in Delhi, and before you even reach the first rack, the smart mirror greets you by name. It already knows your size, your style preferences, and the fact that you're attending a friend's wedding next weekend — because your online browsing, recent searches, and social media cues have all quietly aligned.

Fashion That Thinks: How Agentic Commerce Will Transform the Store Experience

This isn't fantasy. It's Agentic Commerce — the next evolution of retail, where AI agents act autonomously to curate, recommend, and even transact on behalf of shoppers.

For the fashion industry, especially in India's rapidly digitising consumer landscape, this is more than a technological leap — it's a cultural shift.

Imagine:

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Picture this; you walk into a boutique in Delhi, and before you even reach the first rack, the smart mirror greets you by name. It already knows your size, your style preferences, and the fact that you're attending a friend's wedding next weekend — because your online browsing, recent searches, and social media cues have all quietly aligned.

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