Try GOLD - Free
YOLO FEVER
BW Businessworld
|October 07, 2023
The positive is that people get to live their best life. The negative is that people take decisions that might not be in their best interest in the long run. It is definitely beneficial for the economy in the short run. In fact, some sectors have seen an uptick in revenue on the back of the YOLO effect
Yesterday at dinner, a friend (a director at a Big Four) was talking about taking a sabbatical from work and exploring India. He could feel a burnout approaching way back in 2021 but carried on because of the usual, running his house, and responsibility to the family thought process. The start of 2023 was especially tough on him, he just couldn’t cope, and so he finally decided to take the sabbatical. He leaves next month to travel through India and plans to pick up small environmental projects in the villages he visits. A colleague has recently negotiated a three-day working week for herself. A neighbour who just added a spaniel to his family has requested for work-from-home. Of late one has witnessed many such scenarios where people are reimagining the way they work. This phenomenon is what we call the ‘You Only Live Once’ (YOLO) effect.
If you examine the psychology of the YOLO mindset, experts believe it can be both positive and negative. The positive is that people get to live their best life, and do exactly what they want with their time. The negative on the other hand is that it can make people take decisions that might not be in their best interest in the long run. For example, Sam gives up a hectic high-paying job to spend more time with his wife, kid and dog. In the short run it will be great for his mental health but in the years ahead, when his kid has to go to college, he might not think this was the best decision.
Employee-organisation relationship redefined
This story is from the October 07, 2023 edition of BW Businessworld.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM BW Businessworld
BW Businessworld
“Our Ambition Is To Strengthen India's Digital Backbone”
Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion
2 mins
November 15, 2025
BW Businessworld
THE PRAGMATIST FUTURIST
In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.
1 min
November 15, 2025
BW Businessworld
RECIPE FOR BRAND SUCCESS
For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.
1 min
November 15, 2025
BW Businessworld
“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”
In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts
4 mins
November 15, 2025
BW Businessworld
BUILDING BRANDS WITH MEANING
In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.
1 min
November 15, 2025
BW Businessworld
A CULTURE OF COMFORT
In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.
1 min
November 15, 2025
BW Businessworld
SPEED, SOUL AND STRATEGIC AI
While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.
1 min
November 15, 2025
BW Businessworld
How Apple Reinvented the Selfie for the iPhone 17
In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational
5 mins
November 15, 2025
BW Businessworld
From Brand Guardians To Growth Architects
As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy
3 mins
November 15, 2025
BW Businessworld
When We Forget How to Let Life Be
THE MORE WE AGE, the more stubborn we seem to become.
3 mins
November 15, 2025
Translate
Change font size
