YOLO FEVER
BW Businessworld|October 07, 2023
The positive is that people get to live their best life. The negative is that people take decisions that might not be in their best interest in the long run. It is definitely beneficial for the economy in the short run. In fact, some sectors have seen an uptick in revenue on the back of the YOLO effect
Jyotsna Sharma
YOLO FEVER

Yesterday at dinner, a friend (a director at a Big Four) was talking about taking a sabbatical from work and exploring India. He could feel a burnout approaching way back in 2021 but carried on because of the usual, running his house, and responsibility to the family thought process. The start of 2023 was especially tough on him, he just couldn’t cope, and so he finally decided to take the sabbatical. He leaves next month to travel through India and plans to pick up small environmental projects in the villages he visits. A colleague has recently negotiated a three-day working week for herself. A neighbour who just added a spaniel to his family has requested for work-from-home. Of late one has witnessed many such scenarios where people are reimagining the way they work. This phenomenon is what we call the ‘You Only Live Once’ (YOLO) effect.

If you examine the psychology of the YOLO mindset, experts believe it can be both positive and negative. The positive is that people get to live their best life, and do exactly what they want with their time. The negative on the other hand is that it can make people take decisions that might not be in their best interest in the long run. For example, Sam gives up a hectic high-paying job to spend more time with his wife, kid and dog. In the short run it will be great for his mental health but in the years ahead, when his kid has to go to college, he might not think this was the best decision.

Employee-organisation relationship redefined

Esta historia es de la edición October 07, 2023 de BW Businessworld.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.

Esta historia es de la edición October 07, 2023 de BW Businessworld.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.

MÁS HISTORIAS DE BW BUSINESSWORLDVer todo
Powerful, Peculiar Perquisites
BW Businessworld

Powerful, Peculiar Perquisites

MOST COMPANIES recognise that people are key to their success. Competition is all about the war for talent. Higher compensations can, in many cases, attract that brilliant leader or the tech genius, but a competitor may well offer even more. This race is financially draining and not really a great strategy.

time-read
2 minutos  |
May 18, 2024
Shaping The Future Of India's Infrastructure
BW Businessworld

Shaping The Future Of India's Infrastructure

RUPEN PATEL on the achievements of the engineering and construction major including the iconic projects rendered by it, nation building, focus on sustainable practices and much more

time-read
1 min  |
May 18, 2024
WHY DON'T WE SUE BRITAIN?
BW Businessworld

WHY DON'T WE SUE BRITAIN?

I WAS WORKING ON my next column for BW – on one of my favourite themes like ‘Sustainability’, ‘Inclusivity’, ‘India Shining’ etc.

time-read
2 minutos  |
May 18, 2024
LIFE AND TIMES OF A MEDIA TITAN
BW Businessworld

LIFE AND TIMES OF A MEDIA TITAN

DD Purkayastha's autobiography captures his 42-year tryst with the ABP Group, delving into various aspects of his professional and personal experiences, as well as insights into the factors that have shaped his character and career trajectory

time-read
4 minutos  |
May 18, 2024
THE SONET STRIKES BACK
BW Businessworld

THE SONET STRIKES BACK

The sub-4-metre SUV segment in India has been a battlefield for automakers, each vying for supremacy with their unique propositions. With the launch of 2024 Kia Sonet, the South Korean automaker is sharpening its edges in this competitive market

time-read
3 minutos  |
May 18, 2024
SLEEK, SUBTLE, COMPACT AND EASY TO CARRY
BW Businessworld

SLEEK, SUBTLE, COMPACT AND EASY TO CARRY

The HP Omen Transcend 14 targets a niche market that is growing day by day. Statistically, never in history, was there a better time to launch a gaming laptop, says Deep Majumdar

time-read
5 minutos  |
May 18, 2024
Geopolitical Resilience for Indian Companies
BW Businessworld

Geopolitical Resilience for Indian Companies

It's in crisis that inventiveness is born, as well as discoveries made and great strategies arise. He who overcomes crisis, overcomes himself, without getting overcome. - Albert Einstein

time-read
4 minutos  |
May 18, 2024
The Sourav Ganguly Era
BW Businessworld

The Sourav Ganguly Era

Lessons in Leadership from Indian Cricket - 2

time-read
5 minutos  |
May 18, 2024
Leadership Challenges Were Not This Long, Before
BW Businessworld

Leadership Challenges Were Not This Long, Before

LEADING IN TODAY’S dynamic environment presents unprecedented challenges. The list of challenges is never-ending. They include navigating complex decisions, staying resilient, inspiring teams, staying innovative, and continually adapting to the constantly changing ecosystem.

time-read
3 minutos  |
May 18, 2024
The Supreme Court Emerges as a Net Zero Polestar
BW Businessworld

The Supreme Court Emerges as a Net Zero Polestar

'Dharma exists for the welfare of all beings. Hence, that by which the welfare of all living beings is sustained, that for sure is dharma,' - Mahabharata (Shanti Parva 109.10)

time-read
4 minutos  |
May 18, 2024