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EXPANDING INSURANCE TECH PLATFORMS

BW Businessworld

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September 06, 2025

Policybazaar, PBPartners and Policybazaar for Business use AI and digital platforms to expand access, build trust, and scale insurance Team BW

EXPANDING INSURANCE TECH PLATFORMS

Insurance in India has long grappled with issues of trust, awareness, and accessibility. PB Fintech’s response has been to design technology-led solutions that simplify claims, improve fraud detection, and enhance customer confidence. Joint Group CEO Sarbvir Singh described this approach as one of solving real-world challenges while creating value for customers and partners.

“One example that stands out is Claim Samadhan, a tech-enabled initiative that proactively resolves claimrelated issues and builds customer trust,” Singh explained. By combining on-ground engagement with digital tracking and escalation mechanisms, the programme has streamlined claims for thousands of policyholders.

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