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ECB Defend Their Hundred Research
The Cricket Paper
|May 17,2019
THE ECB have insisted the data research that underpins their vision for The Hundred is “robust” despite the small sample size of many of the surveys taken to understand the potential audience for the new competition.
In one survey as few as 401 people were polled as the ECB set about making their case for a tournament that will radically change cricket in this country.
Much scepticism over The Hundred has been borne of the ECB’s lack of transparency since they announced it last year. Indeed, it was only this week – 14 months before the proposed 2020 start – when the board shared their research.
Among the headline statistics that have persuaded the ECB they must plough on with a new format to grow the game is that ticket purchasers for professional matches in England since 2012 are 82 per cent male, on average 50 years old and 94 per cent white in terms of their ethnicity.
There are, however, other findings that appear less sound.
This story is from the May 17,2019 edition of The Cricket Paper.
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