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Swachh Mangaluru Abhiyan For Swachh Bharath
The Vedanta Kesari
|November 2019
A Journey from a Campaign to a Revolution!

Five years ago the Government of India requested Ramakrishna Mission to actively participate in the Swachh Bharath Abhiyan. The call was to conduct cleanliness campaigns every week for five years from 2 Oct 2014. The goal was to achieve a clean India as a tribute to Mahatma Gandhi on his 150th birth anniversary in 2019. Ramakrishna Math and Mission, Mangaluru answered this call in a manner that transformed the campaign into a revolution! The story of this adventure is presented here in the words of Swami Ekagamyananda who led the movement.
Towards the end of September 2014, our headquarters at Belur Math instructed us to take up the Swachh Bharath Abhiyan and inspire our devotees and the people of Mangaluru to participate in the cleanliness drive. Initially, I was not enthusiastic about getting involved in this Abhiyan. I saw it as a Central Government project and also thought that given the huge fan following of the Prime Minister our service would not be required for the success of the campaign. Furthermore, I felt that our time and energy could be better utilized in more essential fields of service.
This story is from the November 2019 edition of The Vedanta Kesari.
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