Sky's The Limit

Key players in private aviation are taking giant steps to forge a greener future.

- Lauren Jade Hill

IT’S AN INDUSTRY that isn’t typically considered green, but private aviation is taking its responsibility to the environment seriously. More private jet companies are playing their part by establishing sustainability partnerships, launching eco-friendly innovations and coming up with new green initiatives. A movement that was already on the rise, this call for environmental responsibility is reaching new heights.

Although private aviation only produces around 0.04 per cent of human-induced carbon emissions, demand for mobility is increasing. “People who fly privately have also become increasingly aware of the optics of their carbon production rather than the volume,” says Ian Moore, chief commercial officer of VistaJet (www.vistajet.com). “In volume, it’s quite a small percentage, but they do see the per-head element. People have a longer-term view in how they interact with the world, so this as an important part of the decision of flying privately.”

This drive for a greener future extends to several prominent operators in private aviation. Globally significant partnerships launching across the industry include a collaboration between VistaJet and SkyNRG, along with Signature Renew – a sustainable aviation fuel adoption initiative – between Signature Flight Support, NetJets and Neste.

Pledge for a greener future

VistaJet is among the most prominent aviation companies making strides towards a more sustainable future for private jets. The operator is dedicating itself to reducing its environmental footprint and, through innovation, effecting positive change across the dynamic sector.