How Youtube's Most Famous Chiropractor Cracked The Internet

He cracks necks and jokes for millions on youtube. Chiropractor to the stars Beau Hightower is fast becoming a star himself, one pop, click, and wince at a time

- By Lauren Larson

When it comes to pain, there are two kinds of chiropractic patients. There are those who withdraw into themselves, becoming silent and tense as their therapist applies defibrillator-strength movements to their spinal joints. Then there are those who react. The mixed martial artist and model Michelle Waterson is the latter. "Ayeeeeeeee," she cries out as chiropractor Beau Hightower deftly digs his thumbs into the muscles between her right shoulder and neck, straddling the strap of her lilac crop top with his fingers. Waterson delivers a long, pitiful mock wail.

Hightower, 39, smiles over his white-streaked black beard. It's early March, and they're in Hightower's office on the second floor of the labyrinthine Jackson Wink MMA Academy in Albuquerque. Hightower is the director of sports medicine at Jackson Wink, and he also takes patients through the practice he founded in 2013, Elite Ortho-Therapy and Sports Medicine. This is one of five Elite-OSM offices; there are two others in Albuquerque, one in Las Vegas, and one in south Florida.