Try GOLD - Free
"Vivo Resonates With The Youth Of The Country" Magazine: PCQuest
PCQuest
|August 2017
Vivek Zhang, CMO, Vivo India in a one-on-one with PC Quest talks about brand, strategies and it’s plans for smartphone market in India
What are the different models you have in the three categories—budget, midrange and high-end?
Vivo manufactures a range of smartphones categorized under Y Series and V Series. Our focus has been strong on best in class camera and music technology with an aim to enhance customer experience.
The Y series being the mid-range lineup of smartphones offers phones such as Y66, Y55s and Y53 which are priced under ₹15,000. The V series smartphones such as the latest V5s, V5 Plus and the V5 Plus IPL Limited Edition, are the high-end range offerings which comes with a price tag of under ₹30,000.
Currently, we are not focusing on venturing into the budget smartphone category. However, the possibility cannot be ruled out completely.
Our focus is to establish Vivo as a global premium smartphone brand and offer our valued customers a seamless experience. And our latest innovation i.e. V5s is a testimony to our ongoing efforts towards establishing as the premium brand focused for Camera and Music. In fact, to add to this the recent launch of the blue variant of V5s was such a success that the phones were sold out online the very first day.
Technology wise, what will be the USPs of Vivo phones over your competitors?
USP of our phones has always been the path breaking technology coupled with superior camera experience and premium feeling that a customer gets using the device.
What are some of the key focus areas for Vivo in India? What will be your market share currently in India?
This story is from the August 2017 edition of PCQuest.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM PCQuest
PCQuest
JBL Tune Beam 2
The JBL Tune Beam 2 builds on its predecessor with better sound, reliable battery life, and a comfortable design. Positioned as a mid-range true wireless option, it hits the right notes on audio performance and day-to-day usability. However, software issues and touch-control quirks keep it from being a fully polished experience.
1 mins
September 2025
PCQuest
Human judgment at machine speed
India runs on old and new stacks at once. That means threat defense must work everywhere: on-prem, cloud, and edge. The fix is simple in idea, hard in build: one data plane, real- time AI, and human oversight that approves the big moves
3 mins
September 2025
PCQuest
Smart warehouses, smarter deliveries The rise of AI-driven logistics
Warehouses are no longer dusty storage rooms, they're brains of the supply chain. With AI, mobility, and 3PLs, logistics is becoming predictive, autonomous, and customer-tuned. The future of delivery? Already smarter
4 mins
September 2025
PCQuest
Smarter power distribution Shaping the future of automotive technology
Cars are evolving from machines into organisms-fueled by electric veins, protected by silicon instincts, and wired for thought. This isn't just power distribution. It's the birth of automotive intelligence. The fuse blew. The future booted up
10 mins
September 2025
PCQuest
AI at the edge of trust
From static rules to living, learning systems: Al is reshaping digital trust by moving decisions closer to the edge, curbing identity sprawl, policing shadow IT, and building fluid, context-aware defenses for a hyper-connected world
2 mins
September 2025
PCQuest
Signals, not noise
AI is reshaping cyber in APAC, but not as a solo act. System Intrusion dominates, malware and ransomware surge, and GenAI cuts both ways. The winning play: converge cloud, AI, and security, automate for speed, and keep humans in charge of trust
3 mins
September 2025
PCQuest
Your office is now an app
Remote work killed the old perimeter. This analysis shows how AI slips inside collaboration tools to watch behavior, predict risk, and act in real time. With UEBA, context-aware DLP, and session-aware ZTNA, security becomes quiet, adaptive, and built in
3 mins
September 2025
PCQuest
Staying ahead of hackers security beyond CVSS scores
Why yearly audits just don't cut it anymore. This deep-dive with Beyond Key's cybersecurity lead explores how modern VAPT, red teaming, and Al-age readiness are shaping the future of enterprise security, one chain of exploits at a time
3 mins
September 2025
PCQuest
JITENDRA EV Yunik
Price: 1,24,083 (ex-showroom, Jan 2025 launch)
1 mins
September 2025
PCQuest
When data flows, defense scales
Remote work. Alert overload. Too many tools. The fix isn't “more Al.” It is real-time data pipelines that let Al cut noise and humans decide fast, without slowing builders down. Make data flow like a nervous system and security scales with you
3 mins
September 2025
Translate
Change font size