"Vivo Resonates With The Youth Of The Country" Magazine: PCQuest

Vivek Zhang, CMO, Vivo India in a one-on-one with PC Quest talks about brand, strategies and it’s plans for smartphone market in India

- Anushruti Singh

What are the different models you have in the three categories—budget, midrange and high-end?

Vivo manufactures a range of smartphones categorized under Y Series and V Series. Our focus has been strong on best in class camera and music technology with an aim to enhance customer experience.

The Y series being the mid-range lineup of smartphones offers phones such as Y66, Y55s and Y53 which are priced under ₹15,000. The V series smartphones such as the latest V5s, V5 Plus and the V5 Plus IPL Limited Edition, are the high-end range offerings which comes with a price tag of under ₹30,000.

Currently, we are not focusing on venturing into the budget smartphone category. However, the possibility cannot be ruled out completely.

Our focus is to establish Vivo as a global premium smartphone brand and offer our valued customers a seamless experience. And our latest innovation i.e. V5s is a testimony to our ongoing efforts towards establishing as the premium brand focused for Camera and Music. In fact, to add to this the recent launch of the blue variant of V5s was such a success that the phones were sold out online the very first day.

Technology wise, what will be the USPs of Vivo phones over your competitors?

USP of our phones has always been the path breaking technology coupled with superior camera experience and premium feeling that a customer gets using the device.

What are some of the key focus areas for Vivo in India? What will be your market share currently in India?