The Great Indian Festivity To Continue In Diwali 2018

We are into the auspicious festive season in India where the aspirations run high both among the producers and the consumers. They all have this feeling of having a good run of business around Diwali. The mobile segment is also expecting the same fervor to continue among buyers despite few hiccups which are already prevailing. The industry and the research associates too are quite optimistic about Diwali 2018 to bring prosperity and growth in the mobile market.

- Haider Ali Khan

Anubha, a college goer is quite anxious these days. She spent at least an hour surfing internet in order to decide her new smartphone.“I was eagerly awaiting Diwali to buy a new handset for me as during this period companies do give us lots of benefits, cashback, buyback, best offers, etc during Diwali,” says Anubha. This is when we realize that the festivity has just begun in India leading us to Diwali, the celebration of the homecoming and light, followed by Christmas and then the New Year. The morning breeze gets us going with the nip in it. The craving for the food, clothing and shopping drives us through our homes, offices, school and colleges. This festivity is for everyone, the producers and the consumers. each one of them waits for these months of the year to get set going. The producers bring out their best at this time and expect the market to respond accordingly. The buyers or the consumers renovate their choices at this time and hence, both are in a win-win situation. mobile buyers do get excited during this phase too as the OEMS come up new and attractive launches plus the online platform such as Amazon and Flipkart and their respective sales; Great Indian Festivals and big billion Day respectively, offer them great offers and huge discounts. but, there are factors which may determine the fate of the buyers and the producers as well. Currently, the depreciation in the Indian rupee is a major challenge for the producers as they are pessimistic about the purchasing preference of the buyers. The offline stores would not the able to generate the same magnitude of sales as people have shifted their buying preferen