Face To Face - Nuu Mobile

FOUNDED IN 2010 NUU MOBILE IS AN AMERICAN SMARTPHONE BRAND OWNED BY NOETIC INC IN PARTNERSHIP WITH HONG KONG-BASED SUN CUPID GROUP. NUU HAS MADE ITS PRESENCE FELT IN TOUGH MARKETS SUCH AS UK, HOLLAND, JAPAN, SOUTH AMERICA, INDONESIA AND MALAYSIA. ITS PRODUCTS HAVE BEEN LAUDED FOR HIGH BUILD QUALITY AND PREMIUM DESIGN. NUU IS NOW GOING TO MAKE ITS DEBUT IN THE WORLD’S FASTEST GROWING BUT HIGHLY COMPETITIVE SMARTPHONE MARKET. AND THE MAN TO LEAD FROM THE FRONT WILL BE RIYAS USMAN WHO HAS BEEN BROUGHT HERE AFTER LEADING THE BRAND SUCCESSFULLY IN SOUTH EAST ASIA REGION. MR USMAN CARRIES OVER 8 YEARS OF EXPERIENCE IN THE INTERNATIONAL TELECOM INDUSTRY HAVING SERVED IN MIDDLE EAST & SOUTH EAST ASIA. HE WILL HEAD INDIA OPERATIONS AS NUU INDIA’S DIRECTOR AND CEO. MR USMAN HAS BEEN ASSOCIATED WITH SUN CUPID IN DIFFERENT VERTICALS TOO ON THE BUSINESS DEVELOPMENT FRONT. HE IS SUPPOSED TO BE A HOLISTIC THINKER AND LIKES TO TAKE HIS TEAM ALONG. HE INTERACTED WITH SHELLEY VISHWAJEET TO ELABORATE ON NUU MOBILE’S INDIA PLANS.

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Indian smartphone market is on high growth trajectory but has become very crowded and competitive with dozens of homegrown companies and foreign majors already having a firm footing here. In this scenario, what gives you the confidence that you can still carve out a niche for yourself?

 India is a dynamic market and it’s one of the world’s 2nd largest smart phone market. If one can successfully overcome and touch the Indian consumer mind; then there is lot of opportunity for a brand. We are an American brand involved in manufacturing of designer lean and eye catching quality Android Smartphone’s. It’s a great culmination of the hardware and design work the company has been perfecting over the past few years with customer oriented products and that’s how we distinguish our self.

When do you plan to rollout your products and what will be the USPs of your products?