Call It A New World Of Shopping!

100 million consumers will shop in AR online and in-store by 2020, says Gartner

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Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, says Gartner, a research and advisory company.

“Retailers are under increasing pressure to explain the purpose of physical stores, and take control of the fulfillment and return process for cross-channel execution,” said Hanna Karki, principal research analyst at Gartner. “at the same time, consumers are progressively defining the value provided by the experiences they receive from retailers. as a result of these pressures, retailers are turning to AR and VR to offer customers a unified retail experience inside and outside retail stores.”