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THE POWER OF GREEN
The Machinist
|March 2020
Sulajja Firodia Motwani, Founder and CEO, Kinetic Green Energy and Power Solutions Ltd. tells The Machinist that while her company is a pureplay EV startup, it also has the ability to scale up in terms of experience, manufacturing, brand and linkages in the ecosystem.

How easy or difficult is it for you as a woman to work, sustain and succeed in this industry?
It sounds cliched, but women are making a mark in all sorts of industries and at different levels of organisation. I think with more education, more conviction in themselves and more clarity on a purpose, women are going to pursue all kinds of possibilities.
That being said, in my particular case, I think I have had an unfair advantage because I had a legacy which I could, sort of leverage.
For me, coming into Kinetic had always been my dream. I grew up with that kind of vision for myself because of my family. In fact, I was very close to my grandfather and was his favourite granddaughter. There was this atmosphere of enterprise and entrepreneurship at home. My father and grandfather discussed business; the dinner table conversations were a lot about business and economy. I grew up with the culture of entrepreneurship, but more in terms of service to the nation.
A family platform does give you a better platform, but it cannot take you beyond a point unless you are putting the required efforts. Isn’t it?
True, once you have a platform, then, of course, it is your hard work, the ability to sustain and your personal commitment that makes the difference for you. I took complete responsibility after joining the business and worked really hard.
This story is from the March 2020 edition of The Machinist.
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