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THE POWER OF GREEN

March 2020

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The Machinist

Sulajja Firodia Motwani, Founder and CEO, Kinetic Green Energy and Power Solutions Ltd. tells The Machinist that while her company is a pureplay EV startup, it also has the ability to scale up in terms of experience, manufacturing, brand and linkages in the ecosystem.

- Niranjan Mudholkar

THE POWER OF GREEN

How easy or difficult is it for you as a woman to work, sustain and succeed in this industry?

It sounds cliched, but women are making a mark in all sorts of industries and at different levels of organisation. I think with more education, more conviction in themselves and more clarity on a purpose, women are going to pursue all kinds of possibilities.

That being said, in my particular case, I think I have had an unfair advantage because I had a legacy which I could, sort of leverage.

For me, coming into Kinetic had always been my dream. I grew up with that kind of vision for myself because of my family. In fact, I was very close to my grandfather and was his favourite granddaughter. There was this atmosphere of enterprise and entrepreneurship at home. My father and grandfather discussed business; the dinner table conversations were a lot about business and economy. I grew up with the culture of entrepreneurship, but more in terms of service to the nation.

A family platform does give you a better platform, but it cannot take you beyond a point unless you are putting the required efforts. Isn’t it?

True, once you have a platform, then, of course, it is your hard work, the ability to sustain and your personal commitment that makes the difference for you. I took complete responsibility after joining the business and worked really hard.

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