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The Mall Matrix
The Franchising World
|October 2017
Do franchisers stand a better chance of profitability at shopping malls? Shwetha Satyanarayan finds out
With a new wave of evolution taking place in the shopping industry, the geographical domain of malls can make or break the business. As much as malls have changed the way people meet, greet and eat, the strategic locations of malls define their success. With over 10,000 footfalls at prominent malls during weekends alone, the reach favours franchisers.
“Mall stores are allowing us to expand our consumer base in comparison to high street stores. Customers can leisurely browse through the collections as well as place orders for custom made pieces. Operational costs are also taken care of,” says Vijay Jain, CEO and Director, ORRA.
“Franchising in a mall means better visibility, accessibility and reaching out to a mixed crowd. Exclusive stores usually serve to a dedicated crowd, but that doesn’t guarantee high sales as there are limited footfalls,” says Bhupesh Kumar, owner of Silver Shines, a jewellery chain that has a presence in 17 malls across 3 cities.
The Essential Elements
This story is from the October 2017 edition of The Franchising World.
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