It's All in the Details

Start a car detailing business for accelerated growth 85 + outlets, 26 cities, growing at 35-40% year-on-year, 3M Car Care is already a brand to reckon with in the organized car detailing segment. 3M Car Care tops the charts for investors as they get an opportunity to partner with a brand with 114 years of expertise and invest in an industry for unlimited growth.

- Beny Sachdeva

With the current state of the economy & increased focus on lifestyle choices, the car detailing business is growing at an accelerated pace that the demand for organized brands is shooting off the charts. Entrepreneurs looking at starting car detailing businesses have an excellent opportunity to partner with a brand which created the category of Car Detailing and enjoys over 50% share of the organized market in India

The car detailing industry is estimated to be at Rs. 1200 crore with an annual growth rate of 2530% and there are opportunities galore for investors to run swift yet sustainable businesses. In 2010, the brand made its foray in Bangalore, India and today is operating close to 85 centers across 26 cities. The business has grown exponentially and continues to grow at about 3540% year-on-year.

THE BRAND & ITS SERVICE PORTFOLIO

Car detailing is an old art form, which was initiated in the US in a big way by 3M in the 1970s. It involves the maintenance & protection of interiors and exteriors of a car to a condition that is as good as new. Since 2002, 3M has been offering car detailing services, when we launched these through OEM dealerships post rigorous testing and approval by OEM’s. In India, 3M was the pioneer in the car detailing segment by establishing its first stand-alone outlet in Bangalore in 2010 through the franchise model.

Realizing the opportunity that lay in the changing trend of cars moving from addressing a functional need to becoming a prized possession, 3M Car Care ensured that they reached out to a larger segment with their wide range of car detailing portfolio. Also, the actual potential was realized when they took this concept forward in tier II and tier III cities like Guntur, Ahmednagar, Nagpur, Nashik, Kolhapur.