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The Franchising World
|May 17
Richlook plans to reach 100 stores by end of this financial year. In an interview with Beny Sachdeva, Shiv Rattan Goyal, Founder of Richlook, discusses the potential and opportunity in the menswear business.
How was Richlook started and what is its strategy?
Richlook took its inception in 1993 with the cash and carry model for our multi brands outlet and then the company began its retail chain in 2006. Our strategy has always been the same, delivering the best of the trends on time and at an economical price. Working in a price-conscious country like India is always a challenge but we have overcome that with our price strategy.
Having a niche and renowned menswear brand, what were the factors that helped in the growth?
This story is from the May 17 edition of The Franchising World.
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