An Eye for Profit

With the trend of eyewear growing from a necessity to a fashion and style accessory, players in the segment are tapping e-commerce to propel growth. Let’s see how innovations like home check-ups and trials have helped start-ups disturb the eyewear business and what’s in future store.

- Deepankar Hemnani

The size of the Indian eyewear market is about Rs 43,000 crore, of which organised segment accounts for only 25-30 per cent of the market share. However, the industry is witnessing a significant shift in the adoption trend of eyewear products, as the consumers have transitioned from being health conscious towards being more fashion conscious. Besides, with the advent of online players, ordering of products as spectacles, sunglasses, frames and lenses has been gaining massive traction.

The changing times have proved that there is space for evolution and a robust approach is what needed to cater to this segment. Undoubtedly, the eyewear industry has seen a paradigm shift with the changing trends and is throwing an opportunity for brands to innovate and invest in the crystal clear opportunity.

Robust Opportunity