The Future Made Real

In almost every industry and every region, I disruptive technologies such as Artificial Intelligence (AI), robotics and blockchain are being hailed as game changers. Organizations, both big and small, are asking themselves about the opportunities, and the risks.

- Karen Reddington

At FedEx, we’re asking, “what are the right technologies that we can develop and deploy today that will make a tangible difference to our customers, our people, and our communities?” It’s really all about how we can create possibilities with the promise of new technologies.

Latest forecasts expect digital transformation will add an estimated US$1.16 trillion to Asia Pacific’s GDP by 2021. But relatively few consumers – despite being on the receiving end of these technologies – have yet to grasp many of the changes that are happening now. The benefits are real and, in the case of FedEx, being realized by our customers and their customers today and every day.

The numbers are only part of the story. What really makes us excited is the potential to make life more convenient, efficient, safe and predictable.

INTUITIVE CONVENIENCE

At the most human level, technology promises and is delivering convenience, whether it’s to send or receive a package.

Paperwork can be time-consuming and tedious and we’re constantly looking at how to cut it down. We’re developing the AIenabled Alexa app to initiate shipments so that customers can talk their way through the process, hands-free, paper-free, with the digital assistant asking the right questions to help them complete the job. Already, our online virtual assistant is replying to FedEx based questions instantly on our website. And it’ll only get smarter as more people use it.

AUTOMATION FOR EFFICIENCY AND SAFETY