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‘Embrace the new normal or be left in the dust'

People Matters

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August 2020

The technological shift prompted by COVID-19 has led to entirely new classes of business opportunities and threats. There is much for both companies and individuals to adapt to. Michael Simpson, CEO and Founder of PAIRIN, shares some thoughts

- Mastufa Ahmed

‘Embrace the new normal or be left in the dust'

Michael Simpson is the CEO and Founder of equitable hiring social enterprise, PAIRIN. He is a son of educators whose passion for helping people reach their potential was fueled by his own rise from poverty to international recognition as a market strategist. He co-founded PAIRIN after over a decade as a certified coach and spending six years living in Russia coaching many at-risk young adults to successful careers.

As the CEO of PAIRIN, Michael works to bridge the opportunity gap for future generations by enabling educators and employers to predict and develop behavioral performance. He’s had the privilege of partnering with organizations like the U.S. Department of Labor, the Center for Data Science and Public Policy, the VA, post-secondary institutions, and many workforce readiness programs. Michael serves as co-chair of the Denver Metro Tech Partnership and is a member of Colorado Succeeds advisory board.

Here are the excerpts of the interview.

What technologies do you see as most central to helping economies and individual companies recover after COVID-19?

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