Try GOLD - Free
Drafting A New Business Plan
Inc.
|September 2019
No.221
Greg Avola
UNTAPPD
Three-year growth 1,882% | 2018 revenue $10M
Wilmington, North Carolina | Founded in 2010

Nine years ago, Greg Avola and Tim Mather created Untappd, a Foursquare-style check-in app for beer, thanks to an idea and $1,000 from Avola. Even as Untappd took off, the two kept their day jobs— until they found an unconventional way to devote themselves to their company.
It’s funny. I wasn’t really that into beer.
Tim and I met over Twitter in 2007. I lived in Massachusetts and he was in California. We worked on a few freelance jobs together—me as a software engineer, and Tim as a web designer. I’d never heard of what he was drinking out West, and sometimes I’d think, “I wish I could get that beer.”
This story is from the September 2019 edition of Inc..
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Inc.

Inc.
How I Beat the Odds to Create a New Kind of Event Company
It’s never too late to win big. That’s the way Derek Gwaltney, 52, thinks about both life and his event company, Atlas Experiences.
4 mins
Fall 2025

Inc.
THE TRICKY BUSINESS OF BEING AN IMMIGRATION ATTORNEY IN 2025
As sweeping changes reshape the immigration system, a wave of demand is fueling legal tech startups, boutique law firms, and social media-savvy lawyers.
7 mins
Fall 2025

Inc.
Marina Khidekel
As your company grows, you'll add new products. Here are common traps to avoid.
5 mins
Fall 2025

Inc.
Karen Dillon
Being on a winning streak is fun. But be careful you don't get addicted to chasing success.
5 mins
Fall 2025

Inc.
STRESS TEST
With lucrative deals from Nvidia and OpenAI and a market value that has crossed $75 billion—as well as over $8 billion in debt—CoreWeave is a driving force in the AI boom.Amid growing competition, does the company have what it takes to sustain its meteoric rise?
12 mins
Fall 2025

Inc.
How We Built an Allergy Business on Reddit and YouTube
Like millions of Americans, Aakash Shah, 31, has struggled with allergies, leading to itchy eyes and congestion for the software engineer.
4 mins
Fall 2025

Inc.
FOR GROWTH COMPANIES, A MESSY TRADE WAR THREATENS PROFITS
There’s a new normal in what it takes to lead and grow a business. And Inc. 5000 CEOs have been learning to adapt on the fly.
10 mins
Fall 2025

Inc.
A First-Class Idea
How Shenique Sparks turned her luxury travel side hustle into a big business.
4 mins
Fall 2025

Inc.
The Mother of Reinvention
Everything is perfectly in place for Joy Mangano's second act with CleanBoss, including her partnership with co-founder Pitbull.
4 mins
Fall 2025

Inc.
VIVA RAW
Jennifer Wu and Zach Ao Hillsborough, North Carolina Three-year growth rate: 5,670%
3 mins
Fall 2025
Translate
Change font size