Drafting A New Business Plan

No.221

Greg Avola

UNTAPPD

Three-year growth 1,882% | 2018 revenue $10M

Wilmington, North Carolina | Founded in 2010

- Cameron Albert-Deitch

Nine years ago, Greg Avola and Tim Mather created Untappd, a Foursquare-style check-in app for beer, thanks to an idea and $1,000 from Avola. Even as Untappd took off, the two kept their day jobs— until they found an unconventional way to devote themselves to their company.

It’s funny. I wasn’t really that into beer.

Tim and I met over Twitter in 2007. I lived in Massachusetts and he was in California. We worked on a few freelance jobs together—me as a software engineer, and Tim as a web designer. I’d never heard of what he was drinking out West, and sometimes I’d think, “I wish I could get that beer.”