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What Big Gun Could Learn From Big Tobacco

Fortune India

APRIL 2018

Why corporate backlash could be good news for gunmakers.

- Jen Wieczner

What Big Gun Could Learn From Big Tobacco

ACTIVISM

IN THE 1960S and ’70s, a nationwide outcry over cigarettes changed the tobacco industry. Warning-label mandates and bans on advertising made smoking less popular but, paradoxically, more indelible—with public outrage finally slaked.

This story is from the APRIL 2018 edition of Fortune India.

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