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Digital Republic Wins RAK TDA Digital Brief
Campaign Middle East
|June 11, 2017
Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA).
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The agency will create and execute a number of digital and social marketing campaigns for the tourism brand, targeting local, GCC and international markets. The win comes after an in-house pitch for the business, in which Dentsu Aegis was able to leverage the existing relationship between Carat and RAK TDA. “Taking full advantage of the network model, the team were able to demonstrate a synergy across brands that allows for consistency from strategy, to creative conceptualisation, to delivery,” said
This story is from the June 11, 2017 edition of Campaign Middle East.
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