Digital Republic Wins RAK TDA Digital Brief

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The agency will create and execute a number of digital and social marketing campaigns for the tourism brand, targeting local, GCC and international markets. The win comes after an in-house pitch for the business, in which Dentsu Aegis was able to leverage the existing relationship between Carat and RAK TDA. “Taking full advantage of the network model, the team were able to demonstrate a synergy across brands that allows for consistency from strategy, to creative conceptualisation, to delivery,” said