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Respect And Some More
Businessworld
|August 5, 2017
BW’s MRC survey reiterates what the business fraternity has always known and the winner did take it all.
A BRAND FOR A COMPANY is like a reputation for a person,” said Amazon’s CEO Jeff Bezos. Globally, billions of dollars are blown up by firms to dress up their image to stakeholders. What the world thinks of you matters a lot, especially in the post-melt down world. For firms (and folks alike), one way to find out is — “Mirror, mirror on the wall…” Many believe its fail-proof. But then, you have mirrors and mirrors; in any case, the fabled magic one broke a long while ago. Your best bet now is BW Businessworld’s annual survey of the country’s ‘Most Respected Companies’ carried out in association with IPSOS, a global market research company.
The Survey — a long-running property of
This story is from the August 5, 2017 edition of Businessworld.
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