Respect And Some More

BW’s MRC survey reiterates what the business fraternity has always known and the winner did take it all.

- Raghu Mohan

 A BRAND FOR A COMPANY is like a reputation for a person,” said Amazon’s CEO Jeff Bezos. Globally, billions of dollars are blown up by firms to dress up their image to stakeholders. What the world thinks of you matters a lot, especially in the post-melt down world. For firms (and folks alike), one way to find out is — “Mirror, mirror on the wall…” Many believe its fail-proof. But then, you have mirrors and mirrors; in any case, the fabled magic one broke a long while ago. Your best bet now is BW Businessworld’s annual survey of the country’s ‘Most Respected Companies’ carried out in association with IPSOS, a global market research company.

The Survey — a long-running property of