New Beginnings

Volvo’s entry-level S60 is on course to receive a huge makeover – a new platform, cutting-edge technology and efficient powertrains. But that’s not all for the Swedish brand, for it’s also planning to launch a compact 40 Series sedan, which may even carry a Polestar badge.

- Omar Abu Eideh

Reimagining a formula that’s already a success involves less risks than inventing an idea that’s completely new, especially in mass manufacturing. A tried-and-tested recipe acts like an affordable insurance policy and has the potential of minimizing commercial flops. Let’s consider the BMW 3 Series for instance, indeed a well-acknowledged benchmark in the world of sporty sedans. Now, let’s consider two of its direct competitors – the Jaguar XE and Alfa Romeo Giulia. They both are great cars in their own right, but there’s no denying that at the root of their inception lies a single idea – to dethrone the BMW and become the sportiest of sporty sedans. So, naturally, they followed BMW’s footsteps to become dynamic, involving and fun cars to drive. They used principles that were not their own but laid down by someone else.

Now, according to the latest news, Volvo is likely to avoid the sporty side of things for its upcoming S60. The company would rather focus on the most important cornerstones of its success around the globe – comfort, safety and innovation. But, this doesn’t mean that Volvo won’t have something to offer performance enthusiasts. From what we’ve heard, the upcoming S60 is sure to get the ‘Polestar’ treatment, and that’ll certainly be an added attraction for enthusiasts.

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