HISTORY HITS REFRESH

The Tata Sierra nameplate coming back is now old news. The question to be asked is – will it pose a problem for its rivals, old and new? We believe it will.

- WORDS KINGSHUK DUTTA

When a brand name carries the weight of nostalgia, the challenge isn't simply to revive it, it is to redefine it, rearm it with purpose and modern packaging. With the all-new Sierra, Tata Motors didn't just bring back an icon from the 1990s, it catapulted it into the modern SUV arena with a bold design language, cutting-edge tech, and a package that aims squarely at segment heavyweights like the Hyundai Creta, Maruti Suzuki Victoris, Kia Seltos and the newly-launched Mahindra XUV 7X0.

DRESSED TO KILL

There's a distinct pull the moment you first lay eyes on the new Sierra. Its boxy silhouette makes for a bold stance, giving it presence in a segment where most rivals look homogenised. The design pays an homage of sorts to the original, with hints of the classic upright stance and signature rear Alpine windows. The front fascia is futuristic, ultra-slim LED headlights sit above a bold grille, while the lightsaber LED DRLs and connected rear LED bar lend a distinctive lighting signature. The new 19-inch alloy wheels and roof rails add a rugged flavour. It’s among the tallest, widest and longest in its class, translating into a commanding road presence and generous interior space.

COMFY CABIN