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Tesla's Business Model: It's Complicated
Automobile
|March - April 2018
OUR CHOICE OF the Tesla Model 3 as Design of the Year does not mark the first time we recognized the design and engineering acumen of Silicon Valley’s “disruptive” car company.

Our 2012 Automobile of the Year was Tesla’s breakout product, the Model S. In the six years since, Tesla has grown. The only issues holding it back from becoming a mass-market automaker are its struggle with actually manufacturing electric powered cars and SUVs, and slipping demand for electric vehicles in markets such as Hong Kong after a government tax break or subsidy is eliminated.
This story is from the March - April 2018 edition of Automobile.
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