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Tesla's Business Model: It's Complicated

March - April 2018

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Automobile

OUR CHOICE OF the Tesla Model 3 as Design of the Year does not mark the first time we recognized the design and engineering acumen of Silicon Valley’s “disruptive” car company.

- Todd Lassa

Tesla's Business Model: It's Complicated

Our 2012 Automobile of the Year was Tesla’s breakout product, the Model S. In the six years since, Tesla has grown. The only issues holding it back from becoming a mass-market automaker are its struggle with actually manufacturing electric powered cars and SUVs, and slipping demand for electric vehicles in markets such as Hong Kong after a government tax break or subsidy is eliminated.

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