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Fortune US Magazine - August - September 2023

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In this issue

Google Faces a $160 Billion Dilemma
BY JEREMY KAHN
Inside Alphabet’s highstakes scramble to reinvent search—and survive the A.I. chatbot revolution.

Novo Nordisk Takes On the Weight of the World
BY VIVIENNE WALT
The Danish firm’s drugs have revolutionized weight loss and reshaped its mission: Now it wants to rid the world of obesity altogether.

In Focus ADAM NEUMANN

Four years ago, the WeWork CEO left the shared-office firm he cofounded in chaos and acrimony. Now, Andreessen Horowitz's $350 million investment in his new startup, Flow, is giving Neumann a second shot at disrupting real estate. He says this time will be different.

7 mins

Resilience Through Reinvention

For aerospace and defense manufacturer RTX, change isn't just accepted-it's embraced.

1 mins

Fueling Energy Resilience and Sustainability

Indonesian energy company Pertamina is committed to maintaining energy security while helping the nation achieve net-zero emissions.

2 mins

A TRUE GLOBAL CITIZEN

Kikkoman's Yuzaburo Mogi, who pioneered the globalization of soy sauce 50 years ago, remains a true believer in friendship among nations.

2 mins

If Apple Can't Do It...

The $3,500 Vision Pro goggles could finally make augmented reality a hit. A flop could bring a decade-long AR \"winter.\"

4 mins

Want to Live Longer? Pick the Right Employer

Americans could live nearly 20 years longer-if businesses lead the way.

4 mins

Invest Like the 1% Minus the Fees

Private equity stocks are a savvy way to track an investing style available only to the ultrawealthy. And the top three names are relatively cheap right now too.

5 mins

LEADING ARABIA'S HIGH-IMPACT ENTREPRENEURS

Lateefa Al Waalan has always had a good eye for an emerging business opportunity. At the age of 16, she founded her first startup, an online directory. Later, after spotting a gap in the Middle Eastern beverage market, she began massproducing Arabic coffee blends and launched the world's first automated Arabic coffee machine.

3 mins

SUNDAR PICHAI AND GOOGLE FACE THEIR $160 BILLION DILEMMA

Inside Alphabet's high-stakes scramble to reinvent search-and survive the A.I. chatbot revolution.

10+ mins

THE FALL AND RISE OF A $1.7 TRILLION FIGHTER PLANE

The F-35 Joint Strike Fighter, from U.S. defense giant Lockheed Martin, is one of the most expensive weapons ever built. It's 10 years late and 80% over budget. But the Pentagon and America's allies believe it's the one plane they need most.

10+ mins

NOVO NORDISK TAKES ON THE WEIGH OF THE WORLD

Diabetes drug Ozempic and obesity jab Wegovy have revolutionized the weight-loss industryand dramatically altered the mission of their developer, Novo Nordisk. Now the 100-year-old Danish pharmaceutical firm wants to go beyond treating obesity; it's aiming to rid the world of it altogether.

10+ mins

Golden Anniversary

As FedEx turns 50, its ties to the PGA TOUR grow even stronger.

3 mins

I'll Take the Whole Town

From a dilapidated winery in the Provençal hills to a boomtown gone bust in Colorado, alberghi diffusi are bringing abandoned or neglected towns back to life as luxe resorts.

4 mins

Read all Stories from Fortune US

Fortune US Magazine Description:

Publisher: Fortune-Media-(USA)-Corporation

Category: Business

Language: English

Frequency: Bi-Monthly

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success.