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ADWEEK Magazine - October 31, 2016

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In this issue

The Social Issue

Social Power - DeRay Mckesson on becoming the voice of a movement.

Twitter layoffs; REI revives #optoutside; Mad Men creator to Amazon.

Social media archetypes; Snapchat vs. Instagram; mags ramp up politics; truTV’s ad strategy.

AOL’s Shing on how chatbots are closing the gap between man and machine.

Business traveler trends from Deloitte.

Runner’s World’s Jessica Murphy.

Adweek’s Brand Genius gala hits the Rainbow Room.

The life of Pokemon.

Fade Task Light.

Dallas shop Greenlight on creating engaging campaigns for clients like Gold’s Gym.

TheSkimm takes us on a tour of its New York base.

My Drunk Kitchen host Hannah Hart on her Hillary-esque logo.

The legendary life of Walt Disney.

ADWEEK Magazine Description:

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.

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