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ADWEEK Magazine - October 17, 2016

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In this issue

CMO Report Retail

Jet.com’s Top Marketer Liza Landsman wants to make etailing fun
as it takes on amazon.

Brands and retailers like CoverGirl and Target take big steps toward gender fluidity.

Samsung 7 is DOA; Esquire revives Spy; Ronald McDonald hides out.

Tracking social video; TV integration’s role reversal; Q&A with Shake Shack’s chief marketer.

Taboola’s Adam Singolda on summoning your inner hero.

ICrossing’s Kayvan Salmanpour on leveraging Hearst investments.

Martha Stewart Weddings’ bridal market party.

Why Target’s bull’seye hits the mark.

Bicoastal content shop Los York.

MSNBC’s Chris Matthews on how movies capture the political climate.

Polaroid inventor Edwin Land.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.