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ADWEEK Magazine - August 8, 2016

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In this issue

CMO Report Automotive

Cadillac Man-Marketing chief Uwe Ellinghaus reflects on the rebranding of an American classic.

FAST TRACK-Makers of high-performance auto go far beyond the test drive to give consumers the ride of their lives. But does it really sell cars?

TESLA: THE GOLF BALL-From Porsche desk chairs to Maserati sneakers, carmakers are putting their names on some unexpected products to extend their brands.

BRAND FACE-OFF-Pep Boys and Jiffy Lube go head-to-head in the battle for dominance among auto-service chains.

Kevin Roberts out at Saatchi; Instagram launches Stories; Walmart eyeing Jet.com?

Retailers missing out on Snapchat craze; brand museums; is augmented reality catching on?

Verve Mobile’s Gian LaVecchia on the future of brand storytelling.

Old-fashioned word of mouth is still king.

Deutsch CCO Dan Kelleher.

Outfitting Team U.S.A.

NGL Media, co-founded by John Leguizamo, helps brands reach Latinos.

Tampa agency 22squared.

Jim Gaffigan on Facebook Live and his favorite ad campaign.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.