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ADWEEK Magazine - May 16, 2016

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In this issue

TV’s Big Shot - Steve Harvey has five shows on the air—with more on the way.

A Marriage Made In Heaven? -As the linear networks seal more deals with digital programmers, some wonder how long the trend can last.

NewFronts wrap; Budweiser gets patriotic; political bias at Facebook?

Upfront predictions; nets deliver more family shows; why agencies embrace innovation labs.

Why data science is advertising’s savior.

Millennials at the movies.

NBCU’s Cesar Conde on taking the World Cup to the upfronts.

Luxury notebook maker Moleskine.

Simplehuman mirror.

Creative media shop Noble People.

Discovery Communications’ Joe Abruzzese.

Grace and Frankie’s June Diane Raphael.

Elle founder Hélène Gordon Lazareff.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.