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ADWEEK Magazine - March 28, 2016

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In this issue

Med Alert - Pharmaceutical firms fight to keep marketing to consumers as Congress looks to limit it.

Feel-Good Ads - From depression to E.D. spots, a sampling of pharma’s most compelling creative

Health Agent- CMO Norman de Greve on CVS’ evolution from corner drugstore to healthcare company

Gawker vs. Hulk; Adobe takes on Google and Facebook; Belgium media blitz.

Baseball gets social; diversity dominates 4A’s; glam hunters; McCann Health’s Jeremy Perrott.

Curing the ills of pharma marketing.

Living Proof’s Anne-Marie Kline.

Purell is killing it—germs, that is.

St. Louis-based Ansira.

Blake Mycoskie, founder of Toms.

Don’t mess with country star Luke Bryan on Twitter.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.