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Point of Purchase Magazine - October 2019

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In this issue

Market Updates

Cover Story

Tech Start-UP

‘Retailers have started realising the value of analytics’

‘Any solution has to be linked to the business objectives’

Tech Solution

How Panasonic’s new shelf labelling solution will boost retail efficiency

Event Buzz

Green printing: Mapping the way ahead

Brand Talk

Deepak Chhabra, MD Tupperware India

Rewins Raj – Head of Retail at Matrimony.com

Saumitra Prasad,CMO, Kokuyo Camlin

Komal Agarwal, Marketing Director, Pebble Mobile Accessories

Retail Talk

Mukesh Kumar, CEO, Infiniti Mall

Column

Shankar Shinde, Managing Partner, Geometry Encompass

Shopper Marketing

Arti Singh, Vice President Madison Retail Paradigm

News

In-Store Asia 2020 set to chart new retail possibilities

Resource

Calendar

Point of Purchase Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.