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Point of Purchase Magazine - November 2017

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In this issue

Category Focus - Packaged Food
Luring The Indian Palate 8
POP-Logistics
Deploying it right! 14
POP Parade 18
GT Focus
Breaking the clutter at GT! 22
Brand Talk
Ruchi Soya Industries Limited 24
Packaging Design
Creating an icon of recognition 26
Shopper Marketing
Emotion – The Future of Competitive Advantage 28
POPAI UK & Ireland Awards 2017 32
New Material
Nilkamal launches BubbleGUARD material for VM,
kiosks and signage 52
Coming soon at
In-Store Asia 2018 54
Resource 62
Calendar 66

Point of Purchase Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.