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Point of Purchase Magazine - October 2017

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In this issue

Category Focus - Personal Care Getting the beauty quotient right! 8 Brand Talk Unibic 14 Surji Agro Foods Pvt. Ltd. 16 In-Store Activation Ferrero 18 GT Focus Zedblack’s smart path for success at GT 20 POP Parade 22 International POP 28 Packaging Design Red Bull 30 Designer People 32 Shopper Marketing Arti Singh, Hyperspace 36 Column What Brand Teams Need to Know About Shopper Communications 38 Signage Godrej Nature’s Basket 40 In-Store Asia 2018 Exhibitor 8 teen 0 one 42 Printing & Graphics XAAR – Printing Ahead 44 Machine & Materials ColorJet launches 3.2 metre UV LED Roll to Roll Printer VULCAN for Indian market 45 Coming soon at In-Store Asia 2018 46 Resource 54 Calendar 58

Point of Purchase Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.