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Point of Purchase
November 2016

Point of Purchase Magazine - November 2016

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In this issue

Cover Story
Britannia Good Day’s choco
burst at HyperCity 08
POP Parade 12
International POP 18
Festive Special Displays
Luring the festive shopper 24
Shop in Shop
NYX 30
Instore Engagement
Gionee 32
Column : Shopper Marketing
Christopher Brace, Syntegrate
Consulting 34
Column : Shopper Insight
Ashok Ghose, Tata Teleservices Ltd 36
Column : Tips of The Trade
Aaradhee Mehta, Geometry Global 40
Top Pick of POP 42
Printing Industry News
Esko and Corbus 44
Macromedia 44
Resource 45
Calendar 46

Point of Purchase Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

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