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OUTDOOR ASIA Magazine - October 2017

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In this issue

News 08
Regional Roundup 12
Media Matters
‘SOP v5.5 is a strong step to address
payment issues’ 16
IOAA calls for stern steps to end ‘reverse
auctions’ 18
Event
Delhi NCR Talks OOH Conference in
Gurugram on Nov 17 20
Brand Speak
Ashish Jajoo, VP & Brand Head – Innerwear
Business, ABFRL 22
Planning
Some distance to go before
integrated planning delivers 26
Thought Leadership
Digital billboards can work wonders for OOH 28
Brand Destination
‘Mall media a natural choice for advertisers’ 30
‘Malls advertising delivers the right impact’ 34
Outlook
OMI – Slipping into the fast lane 36
Think Digital
Origins Advertising takes digital moving
media to semi-urban markets 38
‘DOOH will soon take the centre-stage’ 40
Sharekhan by BNP Paribas checks
into airports 42
Coca-Cola bags two Guinness World Records
for its 3D billboard 44
New Media 46
Digital Printing 48
Spotlight
Quantum Outdoors 50
Growth Markets 52
Simply Creative 64
Resources 70

OUTDOOR ASIA Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.