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OUTDOOR ASIA Magazine - July 2017

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In this issue

News 08 Regional Roundup 14 Simply Creative Pepsi 18 Red FM 20 Idea Cellular 22 Lodha Group 24 Dabur 26 JCD 28 Growth Story Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast 30 India’s ad revenues to grow at +12.6% CAGR: Magna forecast 32 Media Matters GST mandates stringent tax compliance 36 ‘GST will be good for the industry and economy’ 40 ‘The compliance burden will be huge’ 42 ‘Uniform tax will be an advantage for OOH’ 43 ‘GST will pave the way for a more robust, transparent tax regime’ 44 Planning Posterscope’s OOHZone 46 Bench Mark OAA 2017 48 First Person OMI is fully geared for growth: Atul Shrivastava 50 Global Trends 52 Emerging Markets Can the Elephant befriend the Dragon? 56 Think Digital 60 Activation 64 Alternative Media 66 OOH Solutions 67 Have Your Say! 68 Resources 70

OUTDOOR ASIA Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.