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OUTDOOR ASIA Magazine - June 2017

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In this issue

News 08 Simply Creative Zee Tv 14 Daikin 16 TSTDC 18 Johnson & Johnson 20 Brand Speak Parmesh Arya, Apollo Tyres 22 Airport Media Non-metro airports beep louder on advertising radar 26 Sector Focus Intro 32 Puneet Anand, Sr. GM (Marketing) & Group Head at Hyundai Motor India Ltd 33 Vinay Pant, Head of Product Planning at Maruti Suzuki India Limited 34 Vivek Srivatsa, Head- Marketing, Passenger Cars at Tata Motors 36 Rahul Pansare, Head - Marketing Communications at FCA Fiat Chrysler Automobiles 38 Kaushik Prasad, General Manager - Consumer Marketing, Ford Motor Company 39 Jayendra Gupta, Marketing Manager at Nissan Motors India Pvt Ltd 43 Tarun Jha, Head – Marketing at Škoda Auto India Pvt. Ltd 44 Think Digital 46 OBIE Awards 50 Excellence The future of OOH is here 68 Resources 74

OUTDOOR ASIA Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.