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OUTDOOR ASIA Magazine - April 2017

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In this issue

News 08 Regional Roundup 12 Snapshots 14 Big Picture Ola 20 Sensodyne 22 Leader Speak Suresh Balakrishna, Kinetic Worldwide 38 Alok Jalan, Laqshya Media Group 40 Sector Focus Media & Entertainment Industry: There’s A Lot More To OOH 26 Vivek Malhotra, Group Chief Marketing Officer - Marketing and Strategic Planning & Research, India Today Group 27 Amitabh Biswas, Cluster Marketing Head – News, Times Network, ET Now 27 Aarti Singh, Channel Head, NDTV Good Times 29 Deepak Rajadhyaksha, Business Head of Zee TV 30 G G Jayanta, National Marketing Head of Radio Mirchi 31 Basant Rathore Sr. VP – Strategy, Brand & Business Development, Jagran 32 Rajat Uppal is National Marketing Head, RED FM 33 Supriyo Sinha, Vice President - Anandabazar Patrika and Ebela at ABP Pvt. Ltd. 36 Brand Speak Smritika Sharma,Head – Marketing, RAW Pressery 40 Media Matters IOAA 44 Think Digital 46 Have Your Say 56 Machine & Material 62 Resources

OUTDOOR ASIA Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.