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OUTDOOR ASIA Magazine - December 2016

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In this issue

News 08
Snap Shots 14
Big Picture
Bank of Baroda 20
Abof 24
Mi 26
People 28
Oppo 30
Big Ideas
Active Media Innovations 32
Media Matters
OOH can scale new peaks in 2017:
Industry leaders 34
To wrap or not to wrap 44
“We have floated low-value tenders
and received triumphant responses” 46
Brand Speak
Veetika Deoras, VP, Brand Marketing and
Corporate Communications, TATA Capital 48
Abhishek Ganeriwala
Head – Sales & Marketing, Hiland Group 50
Region
Gujarat Talks OOH 52
Digital OOH
Digital media is transforming the OOH
landscape around the world 56
Consumerics
The Consumer Standpoint 60

OUTDOOR ASIA Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.