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SPIRITZ Magazine - July 2025

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In this issue

India’s alcohol industry is experiencing a significant transformation, one defined by global recognition, regulatory shifts, and changes in consumer culture. In the past few months, Indian spirits have earned international accolades. On the home front, state-level policy decisions reflect the act of balancing revenue generation and industry sustainability.
In contrast, the wine sector continues to grapple with structural challenges. Latest figures suggest a slight decline in 2024, particularly in Indian-made wines which dipped marginally from 11.57 lakh to 11.56 lakh cases. Imported wines have also plateaued, reflecting underlying systemic challenges.
Yet international players like Penfolds Wines see long-term potential. As Yodissen Mootoosamy, GM of Penfolds Global Sales, explains, their strategy for India is rooted in education and storytelling, cultivating appreciation.
A similar sentiment echoes in diplomatic corridors as well. The Ambassador of Argentina shares his country’s ambitious roadmap for deepening wine and trade ties with India.
This edition also presents the journey of brothers Simon and Phil Thompson from hotel custodians to craft distillery pioneers who are quietly brewing a whisky revolution in Scotland’s Highland town of Dornoch.

SPIRITZ Magazine Description:

Publisher: Blue-Ink-Media

Category: Business

Language: English

Frequency: Monthly

Spiritz is India's most comprehensive magazine for the alcohol and hospitality industry, liquor lovers, hotels, bars and resorts etc. The entire spectrum of alcohol and hotels, bars, pubs and resorts, accessories, machinery and technology is covered prominently in this magazine.

All the issues of Spiritz magazine have been widely appreciated by the industry for its enriching content, ingenuity of ideas and lucid writing. Spiritz's growth in three years has been phenomenal, taking our print order to 27,000 plus copies.

The readers of Spiritz are upwardly mobile people who have a significant presence in their respective fields. These readers who are spread across the country and abroad, appreciate the regular flow of information on a variety of subjects. They include CMDs, Directors and top honchos of the alcohol industry, hotels, and bars and of other related sectors. Besides, most of the diplomatic missions, government officials, including Excise

Commissioners and Ministers of all the states and Hotel & Catering Institutes are our regular readers. A large number of liquor lovers also subscribe our magazine.

Impressed by the international looks, production quality and high class content, a good number of hotels and bars keep our issues in their suites, lobbies and bars. A large number of diplomatic missions are also on our regular subscribers' list.